Umberto Eco, speaking about the openness of an artistic phenomenon, noted that the author represents a completed creative product, and the addressee brings his experience to understanding the product, using "an individual manner of feeling." The viewer is involved in the interaction of stimuli and response — in a dialogue with the author of a piece of art and the context of his existence. Therefore, a piece of art can be enriched with countless interpretations.
The name of Magritte's paintings is part of his peculiar attitude to the world and the refraction of the world on his canvases. He argued that word and image, word and thing are conditional. There is a kind of unrecognized space between the word and the thing, "the word is freed from the obsession of naming." By renaming concepts into semiotic categories, one can prove that there are many variations between sign and meaning, in other words, it is possible to manipulate meanings in the course of changing their role in contexts. It is the multivariance of the essence and the numerous relationships between the meanings that form the possibility of new knowledge. Ludwig Wittgenstein called this "meaning in use" — "meaning is revealed in application."
David Sylvester, studied Magritte's painting, an author of a monograph on the artist's work, believed that paintings' title is "an intellectual provocation that makes the viewer compare the incomparable, change the meaning and perceive the canvas in this new aspect."
This approach, combining word and image, made it possible to build up interpretations and conditioned "the insinuity of representation." According to Sylvester, the perception of Magritte's paintings is "a kind of awe that one experiences at the moment of an eclipse." This is a state of super attention, compared to bewitching, "dragging out", "hanging", emotional "whirling". All these characteristics relate to fascination as a neurophysiological and cognitive phenomenon.